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Team Yamamoto - Editorial Team

Russ Bassdozer - Page, AZ

Since joining Gary Yamamoto's corporate headquarters just three years ago, Russ Bassdozer has succeeded in transforming the InsideLine.Net into one the hottest and most interesting bass fishing sites in the world, with up to 3,000 visitors daily. He's taken Gary Yamamoto's WEEKLY NEWS publication from zero to over 70,000 subscribers. In just three short years, that rivals and exceeds the subscriber base of many long-established fishing publications in print today. Plus he's Yamamoto's Advertising Director.

"At Gary Yamamoto Custom Baits, we make good bait, but it is only the information and confidence how best to use it that makes our good baits better for you.  In a nutshell, that's what the InsideLine.Net and WEEKLY NEWS all about: information, confidence...and you," says Bassdozer.

The InsideLine.Net and WEEKLY NEWS are all about Saturday, the weekend...and that means a whole lot of things. First and foremost, Saturday means sharing fishing with friends. The InsideLine.Net and WEEKLY NEWS are our way to do that.

There are a ton of bass fishing web sites and fishing publications out there. We enjoy a more personal, straight forward and down-to-earth manner that allows our readers and visitors to feel privileged. They share a relationship with us and with each other. That is the main objective with our InsideLine.Net and WEEKLY NEWS. In addition, readers get the feeling that this is about Saturday. It is not only about Gary Yamamoto Custom Baits, but it is about fishing and good friends, rods and reels, many fine lures, boats, motors, electronics, and so much more that go into making your next Saturday's fishing trip a memorable experience, says Bassdozer.

Aside from his role as Gary Yamamoto's Advertising Director, WEEKLY NEWS editor and InsideLine.Net web guru, Russ owns Massive Bass Marketing Agency and works with the bass fishing industry's top companies and organizations to help them promote and develop bass fishing products, bass boating, tournaments and sportfishing for bass. He owns Bassdozer Worldwide Bass Fishing, one of the world's most comprehensive and easily-accessible reference resources for bass fishing on the web! As an author of over one thousand insightful bass fishing articles, Russ is the single most widely-read, prolific bass fishing writer on the Internet today.

Bassdozer is proud to have earned a spot on the roster of Team Yamamoto www.baits.com, Team Mojo www.mojolures.com, Team MegaStrike www.megastrike.com, Team HighRoller www.hroller.com and Laketown Jigs www.laketownmfg.com.

Contact Russ@Bassdozer.com or visit him at www.bassdozer.com.

Jerry "Bubba" Puckett, Page, AZ

Jerry "Bubba" Puckett has been editor since the inception of Gary Yamamoto's Inside Line Magazine, a bimonthly print issue, containing, not surprisingly, "inside" tips from the winning Inside Line team of Pro Staffers. Jerry says, "It's a friendly magazine, where talking to the principals and reading the magazine makes one feel sort of like belonging to the secret neighborhood clubs that are a universal and favorite experience of American childhood.

The magazine, in production since 1993, is better than ever says Jerry. Bigger, more photographs, new and diverse writers. Our pursuit of producing the highest possible quality products in fishing, the drive to improve on perfection, is reflected in the Inside Line. The more we can educate and entertain our customers the more we can improve on their satisfaction and success with our bait and our reader's fishing in general.

Jerry was established as the premier fishing guide on Lake Powell not long before Gary Yamamoto Custom Baits moved in up the street in Page, Arizona.

Says Jerry, "I used Gary's products to great success in my guide business long before I ever met Gary. We both subscribe to the proven philosophy that quality drives the top of the market. Hooking up with Yamamoto was a natural."

Jerry was a regular columnist in several outdoor magazines and the host of a local outdoors radio show when he took over the assignment as editor of the Inside Line. Without question, his columns on Lake Powell fishing ranked number one in all of his publications. Gary and Bubba have also been featured in numerous television programs on fishing Lake Powell.

Jerry came to Page, Arizona in 1987 after his career as General Manager of a successful trucking business in the American Southwest. He took a long look at his two small sons and told his wife they were moving to Lake Powell, to build a new lifestyle in the small, hometown environment he believed would be the wellspring that would sustain their family memories into the future.

Puckett says he understands why Gary Yamamoto wants the forum of a national magazine. "Gary is understandably proud of the quality of his products, and he wants to provide bass anglers with the knowledge and confidence to help increase their enjoyment and success at bass fishing. And that is the role of the Inside Line."

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